Many Banko business cards stacked together

Banko

Position

Contractor

Work

Logo design and Branding

Time

December 2014 - January 2015

I was involved in a branding project for a startup that revolved around the concept of functional and highly technological furniture. Banko's brand identity mirrors its core values of precision, versatility, and dominance. Each letter within the logo features a distinct geometrical cut, reminiscent of a furniture piece and its spatial placement. The selected colors were carefully chosen to accentuate the characteristics of a youthful and dynamically-driven brand. Rooted in minimalism yet exuding superiority in every aspect, the Banko branding project was a testament to our commitment to innovative design and strategic brand representation.

Smartphone showing Bank homepage over turquoise background
Illustration of four arrows pointing toward same center
Design challenge

The main UX challenge for Banko revolved around visually translating the core values of precision, versatility, and dominance into a minimalist yet superior design that resonates with the dynamic essence of the brand.

Illustration of a shining diamond
Accomplishments

The minimalist design not only garnered client satisfaction but also positions the brand favorably for a potential launch in the EU market. The visual translation of core values has not only met but exceeded expectations, setting the stage for a dynamic entry into the market.

Front page of Banko magazine over white and turquoise background
Banko logo over colorful background
Banko branded letter envelop and letter
Illustration of a opening quotation mark

"The visual translation of core values has not only met but exceeded expectations, setting the stage for a dynamic entry into the market."

Tablet showing Bako wepage with an open modal window
Banko business card over brown background
Banko store front logo