Screen showing wopicso home page over a gradient blue and purple background

Wopicso

Position

Contractor

Work

UI, Webdesign and Branding

Time

March 2014 - July 2014

In early 2014, I collaborated with the Croatian agency Wopicso, dedicated to transforming creative ideas into tangible products. Our partnership focused on a comprehensive Branding and website redesign project. Concurrently, the agency was developing the "Pooky" app, centered around interactive stories for kids. My role extended to enhancing the UX and finalizing the app. The project's success was evident as the new branding and website elevated the young startup, positioning them prominently among their competitors.

Screen showing wopicso blog and article pages over a gradient blue and purple background
Tablet showing Wopicso about page
Wopicso logo over white background
Illustration of four arrows pointing toward same center
Design challenge

The design challenge was twofold; firstly, the focus was on crafting a responsive website that not only looked visually appealing but also offered an optimal experience on any device. Secondly, the challenge involved user research to comprehensively understand the diverse end users—parents interested in the Pooky app and business entities seeking partnerships.

Illustration of a shining diamond
Accomplishments

Employing my coding skills, I ensured the platform's adaptability. Striking the delicate balance to create a website that resonated with both demographics was a nuanced challenge that ultimately contributed to the project's success, elevating the startup's standing in the competitive landscape.

Tablet showing Wopicso home page
Illustration of a opening quotation mark

"Striking the delicate balance to create a website that resonated with both demographics was a nuanced challenge that ultimately contributed to the project's success, elevating the startup's standing in the competitive landscape."

Smartphone showing Wopicso article page
Macbookpro laptop showing Wopicso contact us page