Friday Versicherung GmbH
Position
Senior UX Designer
Work
UI/UX, Webdesign and Branding
Time
January 2018 - November 2018
In 2018, I joined FRIDAY, enticed by their bold stance as a disruptor in the Car Insurance Industry. Tasked with leading a Product team and establishing an internal Design System, I simultaneously collaborated closely with the Marketing team to enhance the website and overall branding. Throughout this tenure, I conducted several Google Design Sprints to identify and rectify UX flaws in the customer conversion process. By the year's end, in collaboration with the two teams, we not only achieved but surpassed a significant milestone in new customer acquisition.
Design challenge
Main design challenge at FRIDAY involved orchestrating a multifaceted transformation, from building an internal Design System and leading a Product team to refining website experiences and branding.
Accomplishments
By actively addressing UX flaws and running Design Sprints, the collaborative efforts culminated in surpassing a major milestone in new customer acquisition at the end of that year.
"By actively addressing UX flaws and running Design Sprints, the collaborative efforts culminated in surpassing a major milestone in new customer acquisition at the end of that year."
