Groove Networks, LLC
Position
Lead Product Designer
Work
UI/UX, UX Research, Design Sprints, Design Systems
Time
January 2019 - June 2021
In 2019, I assumed the role of Lead Product Designer at Groove, drawn to a team committed to shaping an unparalleled customer support system. My initial focus involved a strategic overhaul, reconstructing the foundation with a comprehensive design system for the main app. Emphasizing a user-centered approach, I navigated the complexities of enhancing the app's UX. Extensively testing design solutions and leveraging both qualitative and quantitative data, we fine-tuned the user experience to meet and exceed expectations.
A significant milestone in this journey was the complete redesign of the native iOS mobile version, ensuring support agents could enjoy an equal or superior experience while on the go with our email support app. Two and a half years later, my team and I have positioned Groove as a leader in the customer support system landscape, marked by an evolved design that prioritizes user satisfaction and efficiency.
Design challenge
The primary challenge was the intricate task of elevating the user experience within the mobile app. The complexity lay in the multifaceted nature of user-centered design, where we delved deep into understanding user behaviors and preferences.
Accomplishments
The pinnacle achievement was the ground-up redesign of the native iOS mobile version, a testament to our commitment to ensuring support agents enjoy an optimal experience on the go.
"The pinnacle achievement was the ground-up redesign of the native iOS mobile version, a testament to our commitment to ensuring support agents enjoy an optimal experience on the go."
