Position
Contractor
Work
UI/UX, Webdesign and Branding
Time
June 2021 - September 2021
As a UX designer, collaborating with Software & Support Media, an international publishing house and organizer of major IT conferences in Germany, was a compelling opportunity. Beyond their renowned Entwickler platform, a hub for developers sharing knowledge, the project aimed to rejuvenate their website and establish a credible presence as a tech company. The primary challenge involved not only crafting a fresh visual identity aligned with their core values but also ensuring a user-centric web experience. Close collaboration with executive team members was essential to comprehend their brand vision and seamlessly integrate it into the design, navigating the delicate balance between aesthetics and user-centric functionality.
In partnering with Software & Support Media the challenge lay in the intricacies of crafting a fresh web experience while repositioning as a credible tech company. Navigating this journey as a UX designer involved not only aligning the visual elements with their core values but also finding a unique language and tone for their web platform.
By closely collaborating with executive team members, I not only rejuvenated their website but also solidified their standing as a credible tech company. This accomplishment speaks to the delicate balance achieved between aesthetics and user-centric design, culminating in a compelling and authentic online experience for their audience.