Screen of DailyDeal homepage over blue background

DailyDeal GmbH

Position

Lead UI/UX Designer

Work

UI/UX, UX Research and Branding

Time

April 2017 - October 2017

I was offered a lead position at Daily Deal in 2017, I immediately recognized the need to align the company's goals with user-centric design principles. To propel this vision, my initial efforts were directed towards orchestrating a Google Sprint with key executives. Subsequently, I collaborated with the Marketing team to elevate the brand, creating a comprehensive Style Guide for company-wide utilization. Only after ensuring a solid foundation rooted in UX principles and user feedback did I pivot to implementing radical design changes to the desktop platform, ensuring a cohesive and impactful transformation in line with the company's overarching goals.

Tablet showing DailyDeal experiences page in form of modal screens
Illustration of four arrows pointing toward same center
Design challenge

The main design challenge at Daily Deal was orchestrating a comprehensive transformation that aligned with the company's goals. By strategically integrating user-centric design principles, conducting a Google Sprint, and collaborating with Marketing to refine the brand.

Illustration of a shining diamond
Accomplishments

My achievements lay in establishing a robust foundation rooted in UX principles and user feedback. This paved the way for successful implementation of radical design changes to the desktop platform, resulting in a cohesive and impactful transformation that precisely aligned with the company's overarching goals.

Two webpages showing different parts of DailyDeal pagew over blue background
Smartphone showing DailyDeal experience page
Smartwatch showing DailyDeal loading screen
Illustration of a opening quotation mark

"This paved the way for successful implementation of radical design changes to the desktop platform, resulting in a cohesive and impactful transformation that precisely aligned with the company's overarching goals."

Tablet showing DailyDeal login page close to a Smartphone with a DailyDeal laoding logo
Hand holding a smartphone with a DailyDeal experience page open
Screen of a DailyDeal deals overview page