Cristian joined Groove as Lead Product Designer in 2019, inspired by a small team of crusaders dedicated to build the best customer support system on the market. As their Lead Product Designer he started with rebulding the foundation around a design system that covered every aspect of the main app. Together with Marketing & Product he enhanced branding and redesigned the website & blog platform twice. In 2020 he designed the new Widget/Live-Chat sub-product from the groound up. Now after two and a half years Cristian and his team made Groove one of the leading companies in customer support SAAS product on the market.
Second part covering Webdesign & Branding can be seen here.