Two web pages overlaping each other showing the Locafox homepage and catalog

LocaFox

Position

UI/UX Designer

Work

UI/UX, UX research and Branding

Time

February 2016 - March 2017

At LocaFox, serving as the primary UI/UX Designer has offered me a remarkable opportunity to shape and enhance the marketplace in diverse ways. Throughout this year-long journey, my role extended beyond merely redesigning the visual aspects; I was dedicated to refining every facet of the user experience. Employing a fusion of lean design principles and rapid prototyping, I engaged in a process of producing and testing various ideas. This iterative approach, bolstered by constant user testing, enabled us to overcome numerous obstacles and challenges, ultimately culminating in a product that underwent an extensive process of refinement and iteration.

Tablet showing a Locafox catalog map view
Smartphone showing a Locafox full screen map view
Smartphone showing a Locafox map view with specific store information
Illustration of four arrows pointing toward same center
Design challenge

The formidable challenge unfolded as an unparalleled opportunity to not only reshape the marketplace visually but to meticulously refine every facet of the user experience.

Illustration of a shining diamond
Accomplishments

Navigating through a dynamic process of lean design and rapid prototyping, augmented by continuous user testing, we successfully addressed numerous obstacles. The culmination of this iterative approach resulted in a visually stunning and UX enhanced product, showcasing the transformative power of a comprehensive, user-centric design process.

Desktop screen illustration showing many parts of a Locafox platform
Three different mobile screens showing Locafox platform pages
Person holding a phone showing Locafox home page
Illustration of a opening quotation mark

"The culmination of this iterative approach resulted in a visually stunning and UX enhanced product, showcasing the transformative power of a comprehensive, user-centric design process."

Website screen showing a Locafox checkout page over a colorful background
Smartphone illustration showing a Locafox checkout screen
Macbook pro laptop showing a Locafox checkout screen