Logo design and Branding
June 2013 - July 2013
The focal point of this project revolved around the concept of a 'rebel' music agency. The design aimed to convey sophistication and dominance, with the logo embodying the alter ego that each artist develops during their performance. The client's vision was to strike a balance between boldness and elegance, presenting the brand at a luxurious level. The overarching goal was to create a distinctive logo that not only set them apart from competitors but also possessed a timeless quality, ensuring enduring relevance.
The paramount design challenge in crafting the identity for the 'rebel' music agency revolved around creating a logo that encapsulated sophistication, dominance, and timeless appeal. My idea was to ingeniously incorporate the symbol of a mask, representing the artist's alter ego.
The strategic focus on using the symbol of a mask proved to be a concept that resonated strongly with the client. Employing geometric shapes to depict the mask symbol struck a perfect balance between precision and sophistication, injecting the logo with a note of luxury and excellence. The resulting design not only fulfilled the client's desire for bold elegance but also ensured a distinctive and enduring brand presence in the competitive landscape.