Villain logo over dark background

Villain

Position

Contractor

Work

Logo design and Branding

Time

June 2013 - July 2013

The focal point of this project revolved around the concept of a 'rebel' music agency. The design aimed to convey sophistication and dominance, with the logo embodying the alter ego that each artist develops during their performance. The client's vision was to strike a balance between boldness and elegance, presenting the brand at a luxurious level. The overarching goal was to create a distinctive logo that not only set them apart from competitors but also possessed a timeless quality, ensuring enduring relevance.

Villain branded business cards, letter envelope, A4 letter, promo cover and notepad on dark surface
Illustration of four arrows pointing toward same center
Design challenge

The paramount design challenge in crafting the identity for the 'rebel' music agency revolved around creating a logo that encapsulated sophistication, dominance, and timeless appeal. My idea was to ingeniously incorporate the symbol of a mask, representing the artist's alter ego.

Illustration of a shining diamond
Accomplishments

The strategic focus on using the symbol of a mask proved to be a concept that resonated strongly with the client. Employing geometric shapes to depict the mask symbol struck a perfect balance between precision and sophistication, injecting the logo with a note of luxury and excellence. The resulting design not only fulfilled the client's desire for bold elegance but also ensured a distinctive and enduring brand presence in the competitive landscape.

Villain branded business cards, envelope front and back on dark surface
Illustration of a opening quotation mark

"Employing geometric shapes to depict the mask symbol struck a perfect balance between precision and sophistication, injecting the logo with a note of luxury and excellence."

Cover with a Villain logo on a dark background with a singer photo in the back
Villain business cards inside a box